DEVILS ADVOCATE

There is no better, more difficult, and bigger task than positioning a completely new product and launching it to market. Especially when it comes to water. And the launch market is France. Put simply the task was to turn water into a cool drink and relieve it of its great boredom. The result is DEVILS ADVOCATE. THE ORIGINAL NO-REGRET-DRINK! The coveted drink is launched in France and is currently enjoying great popularity at selected festivals and parties in the Paris club scene. GUDBERG NERGER developed the strategy, corporate design and the communication strategy. I did additional illustrations for the moving image part and created the animation.

STILLS